Summertime reminds many of us of our favorite traditions—going to camp, playing basketball at the local park, or visiting the beach or amusement parks. With more families staying close to home this year, summer might look different—but it doesn't have to be less fun. Amazon is teaming up with Boys & Girls Clubs of America to launch "Camp Prime" offering families safe and easy ways to help kids have fun and stay engaged this summer, no matter where they live. The program is available to everyone, even if they're not a Prime member, and families across the country can participate and access the free Camp Prime Handbook.
"The past few months have challenged parents and kids alike, and I know many families, including my own, were looking forward to their summer traditions this year," said Jamil Ghani, vice president of Amazon Prime. "That's why we partnered with Boys & Girls Clubs of America to bring families the Camp Prime Handbook. The handbook is free for everyone and is full of activities families can do with supplies easily found around the house. With the Boys & Girls Clubs' 160 years of experience providing youth camps, we've created an experience that will help families make the most of this unique summer, building on Prime's year-round goal to help make people's lives a little easier, more convenient, and more fun every day."
To extend summer camp fun to even more kids, we’re also providing $500,000 in donations to Boys & Girls Clubs to help further their mission of enabling young people to reach their full potential. The funds will help Boys & Girls Clubs across the country—including Clubs in New York City, Los Angeles, Miami, Atlanta, Phoenix, Dallas, Boston, Detroit, Denver, Seattle, and more—offer safe and fun summer activities to youth and families, such as virtual programming options and 'curbside camp' kits available for pickup at select locations.
"We are facing the unique and unexpected challenge of providing our Club members with gear and resources to help them stay active and engaged at home this summer," said Jim Clark, president & CEO, Boys & Girls Clubs of America. "We are extremely grateful for Amazon Prime's support and donation, which will help us give our kids everything from craft supplies to sports equipment to educational materials and books to keep them entertained all summer long."
If you’d like to build on Amazon's donation and support your local Boys & Girls Club, you can select them as your charity of choice on AmazonSmile, donate directly through AmazonSmile Charity Lists, or simply say "Alexa, donate to Boys & Girls Clubs" to your Alexa-enabled device.
Camp Prime HandbookThe Camp Prime Handbook is free and available for all to enjoy, not just Prime members. The digital handbook features easy and fun activities using items from around the house, including building a classic campfire (minus the flames) for storytelling and s’mores, visiting the camp canteen (aka your kitchen) for easy-to-make, healthy snacks from the Whole Kids Foundation, and learning to garden with an upcycled box. Prime members can also extend their experience through additional Camp Prime-themed content with Prime Video, Prime Reading, and Amazon Music as part of their memberships.
Even more funIn addition to the handbook, starting on July 14, we'll be updating this blog with fun how-to videos from popular experts who will walk families through summer activities that can be enhanced with Amazon Devices. From beatboxing and crafts, to wellness and dance, families can learn new skills and create together. Be sure to check back every day between July 14 and 18 at 1pm EST/10am PST for new content. The videos will be available for the entire summer, right here, and on each expert's Instagram page. A full schedule of experts and activities are below.
Camp Prime daily how-to videos
- July 14: DIY Summer Sailboats with Pool Noodles with P.S. I Made This Founder, Erica Domesek
- July 15: Family Meditation & Movement with Spiritual Health + Wellness Teacher, Koya Webb
- July 16: Storytime with Lil Libros Author, Patty Rodriguez
- July 17: How to Beatbox with TikTok Star, Joey Klaasen
- July 18: At Home Dance Class with Award-Winning Choreographer, Sherrie Silver
Families can also interact with Alexa on compatible devices or via the Alexa and Amazon Shopping apps by saying, "Alexa, What is Camp Prime?" to get more information about the summer program and "Alexa, tell me the fun fact of the day" to start out their camp day with an educational anecdote.