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Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. [TAG0] This type of content is much easier to create when it's informed and driven by empathy. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more...

By using this site, you agree to our Terms of Use. This post may contain affiliate links. Read our disclosure policy.   Follow us on Instagram for more fun ideas for kids! This Fork Painted Puffer Fish Craft is a simple ocean craft idea that all ages can have fun with! Perfect for a summer day craft. Teaching kids fun new ways to create art is never a bad idea! This Fork Painted Puffer Fish Craft is a simple ocean craft idea that all ages can have fun with!  Who knew that using a fork would have fun options like this? This activity is great for...

Are you tired of hearing your kids say, “I’m bored?” If so, create this I’m Bored Jar to keep around to prevent or help bust boredom! I’ll provide you with a free printable pack to help you get started. As parents, nothing is more frustrating than hearing your kids say “I’m bored” during the summer break. But what if there’s a way to keep them entertained and engaged without spending every waking moment planning activities or shelling out money for summer camps? Enter the “I’m Bored” jar – a classic parenting hack that’s been around for ages and for good...

Celebrating on Happiness Is Homemade Welcome to the Happiness is Homemade Link Party 480. We are excited for another week of sharing, linking, reading, Pinning and inspiration.  As I said last week though, when my life gets overwhelming I seek inspiration from all of you. Hoping to get some fun ideas this week with HIH 480, but if you missed HIH479 hop back and see all the fun. Come dazzle us with what you are making, baking or creating this week. This weekend is Canada’s long weekend celebrating Victoria Day and next week is the Memorial Day long weekend so...

Getting excited about birthday presents is not just for kids. You can be a grown-ass adult and still lose your shit when you open up the gift that topped your wish list. But as you get older, it does become a little more difficult to come up with a list of birthday gift ideas. You can't just ask for all the coolest new toys anymore. Well, you can if you want — we're not going to stop you.If your birthday is coming up and you're struggling to think of what you want, don't sweat it. We compiled the ultimate birthday...